Day 1
08:00 - 08:45 Registration, coffee & opportunity to view exhibition
08:45 - 08:50 Conference opening remarks
08:50 - 09:00 Chair’s opening remarks
09:00 - 09:40 All-star panel: How can you build and grow your e-commerce business : Defining e-commerce in Asia
•How to optimize your overall e-commerce strategy by setting achievable goals and interpreting data
•How to plan and execute an integrated online and offline e-commerce strategy
•How to effectively expand across Asia’s fragmented markets
•How to plan and execute an integrated online and offline e-commerce strategy
•How to effectively expand across Asia’s fragmented markets
•What will Asia’s e-commerce universe look in 5 years
•Understanding digital commerce in Asia: How can you effectively personalize your customer’s experience?
09:40 - 10:00 People-based measurement over clicks and cookies: Determine the true impact of campaigns with cross-platform, accurate and actionable data
10:00 - 10:20 Seamless Marketing in a Multichannel World
10:20 - 11:00 Networking break and opportunity to view the exhibition
11:00 - 11:20 How can you successfully expand across the region and what are some of the differences in operating a business that is “multi-country”?
•Talent: How to identify and employ the right local talent •Communication: How can you ensure effective internal communication between teams to ensure perfect collaboration?
•How to overcome the challenges of different languages, regulations, consumer behavior and payment methods
•Partnerships: Identifying and partnering with local entities to achieve maximum market reach
•Social media: How can you best work with local celebrities and have them endorse your brand?
UBER
•How to overcome the challenges of different languages, regulations, consumer behavior and payment methods
•Partnerships: Identifying and partnering with local entities to achieve maximum market reach
•Social media: How can you best work with local celebrities and have them endorse your brand?
Chan Park
Head of APAC (Ex-China) ExpansionUBER
11:20 - 11:40 How to reach consumers on the new path to purchase
• Understanding the reliance consumers place on word of mouth
• Recognizing the change in how consumers access content and shop
• How marketers can respond to new shopping behaviors
11:40 - 12:00 How to execute a multi-channel, multi-country e-commerce strategy
•Understanding the importance of multichannel multi country e-commerce strategy and specific market dynamics
•How to formulate a plan that is adjusted to the different markets •How to organize required resources, tools, teams and partnerships for an effective strategy
•How to effectively set goals, evaluate results and re-adjust your plans
•How to formulate a plan that is adjusted to the different markets •How to organize required resources, tools, teams and partnerships for an effective strategy
•How to effectively set goals, evaluate results and re-adjust your plans
12:00 - 12:40 All-star panel: How to successfully cross borders and create a country specific e-commerce strategy?
•How to identify potential markets and create a localized e-commerce strategy
•How can you effectively build the awareness of the brand and its products?
•How can employing a local team and PR agency help in brand awareness?
•Understanding the logistical requirements of having a regional brand: How can you achieve scale?
•Expanding outside Asia: Dream vs. Reality?
•How can you effectively build the awareness of the brand and its products?
•How can employing a local team and PR agency help in brand awareness?
•Understanding the logistical requirements of having a regional brand: How can you achieve scale?
•Expanding outside Asia: Dream vs. Reality?
12:40 - 13:00 Multi-Channel eCommerce marketing strategy simplified
13:00 - 14:30 Networking lunch and opportunity to view the exhibition
SATISFYING CUSTOMER NEEDS
14:30 - 15:10 How to attract new customers and increase customer retention
•How to create a “sticky” customer
•Lifetime value of the customer vs. the first transaction: How can you create a loyal customer?
•How to reduce the number of clicks from search and payment so that the customer experience is as simple as possible
•How do you engage with your customer without being too intrusive? •How can you consistently over-deliver and increase customer satisfaction?
•Lifetime value of the customer vs. the first transaction: How can you create a loyal customer?
•How to reduce the number of clicks from search and payment so that the customer experience is as simple as possible
•How do you engage with your customer without being too intrusive? •How can you consistently over-deliver and increase customer satisfaction?
NEW FRONTIERS IN E-COMMERCE SUPPORT
14:30 - 15:10 Panel: Innovation in Payments: What options can be provided to customers in emerging markets?
•How can customers best transact online without a debit/credit card?
•Is 7/11 payments the only innovative payment option?
•What are the difficulties with cash on delivery as a payment option and how can we overcome them?
•Mobile: Overcoming the perception of mobile payment gateways being unsafe
•How can markets be better equipped for new payment options in the future?
•Is 7/11 payments the only innovative payment option?
•What are the difficulties with cash on delivery as a payment option and how can we overcome them?
•Mobile: Overcoming the perception of mobile payment gateways being unsafe
•How can markets be better equipped for new payment options in the future?
TRANSFORMING MOBILE STRATEGIES
14:30 - 15:10 Panel: How has mobile shopping behavior changed and how can you adapt your strategy accordingly?
•Capitalizing on the mobile device: What are the “must haves” in an effective mobile strategy?
•How different is user behavior on a mobile device vs. the web and how can you change your strategy accordingly?
•How can you effectively track and use user behavior to drive your mobile strategy?
•How to strategically execute promotions and campaigns using mobile •How to ensure compatibility among the many mobile devices in the market?
WearYouWant
•How different is user behavior on a mobile device vs. the web and how can you change your strategy accordingly?
•How can you effectively track and use user behavior to drive your mobile strategy?
•How to strategically execute promotions and campaigns using mobile •How to ensure compatibility among the many mobile devices in the market?
Thomas Kroman
CMOWearYouWant
Stream A
15:10 - 15:30 Expectations of todays’ consumers: What are the building blocks for retailers to succeed?
Stream B
15:10 - 15:30 Case study: How to scale and grow faster in Asia through effective supply chain management
•How to best deliver to customers in emerging markets?
•Suppliers: How to best identify reliable and cost effective suppliers in your market?
•Cross border fulfillment: How to achieve scale in delivery?
•How can we achieve delivery on the day of purchase?
•Suppliers: How to best identify reliable and cost effective suppliers in your market?
•Cross border fulfillment: How to achieve scale in delivery?
•How can we achieve delivery on the day of purchase?
Stream C
15:10 - 15:30 Mobile-based discovery: Understanding path to purchase
Stream A
15:30 - 15:50 How to successfully use Ecommerce analytics and what are the key metrics for success?
Modern Marketers face challenges in bringing together messaging, content and customer data, especially in retail. We will explore key trends at the intersection of marketing and advertising technologies, what it means for retailers and learn how to leverage the cloud to drive results and ROI by combining data and marketing to create a customer centric journey.
1) Explore data driven marketing in the cloud
2) Break down the silos of internal divisions
3) See what successful retailers are doing today
4) Gain a single view of your customer
Stream C
15:30 - 15:50 Case study: How to effectively adapt your overall e-commerce strategy given the shift towards mobile commerce
•Landscape of mobile advertising opportunities
•Cross-device & multi-screen consumer behavior and implications for marketing
•How to overcome the challenges of platform fragmentation (ios, android, different android forks, chat apps, mobile web)
•What are the features of a good chat application?
•How can your app be part of the user’s daily habit?
•Cross-device & multi-screen consumer behavior and implications for marketing
•How to overcome the challenges of platform fragmentation (ios, android, different android forks, chat apps, mobile web)
•What are the features of a good chat application?
•How can your app be part of the user’s daily habit?
Stream A
15:50 - 16:10 Building your ROI stories on your digital investment
Stream B
15:50 - 16:10 Predictive product recommendations for ecommerce businesses - Lets challenge the status quo!
Stream C
15:50 - 16:10 Mobile Remarketing: The hottest tool in mobile commerce
16:10 - 16:30 Networking afternoon break
VC forum
16:30 - 17:15 VC forum: How do Venture Capital Funds evaluate eCommerce and what are the criteria for a successful eBusiness?
Speakers:
Vinnie Lauria Founder& Managing Partner Golden Gate Ventures
Willson Cuaca Managing Partner East Ventures
William Klippgen General Partner Clickstream Ventures Pte
Dirk Van Quaquebeke Founder & Managing Partner Alps Ventures
Stefan Glaenzer Founder/Partner Passion Capital
Stefan Jung Partner Monk's Hill Ventures
Vinnie Lauria Founder& Managing Partner Golden Gate Ventures
Willson Cuaca Managing Partner East Ventures
William Klippgen General Partner Clickstream Ventures Pte
Dirk Van Quaquebeke Founder & Managing Partner Alps Ventures
Stefan Glaenzer Founder/Partner Passion Capital
Stefan Jung Partner Monk's Hill Ventures
Join an expert group of VCs to understand what they look for while investing in an e-commerce company. The session includes an extended Q&A session; feel free to bounce ideas with our esteemed panelists.
Boardroom for retailers only (invite only)
16:30 - 17:15 Boardroom for retailers only (invite only)
Speakers:
Jonathan Yabut Chief of Staff, Winner of Season 1 Apprentice Asia Air Asia Zest
Tito Costa Managing Director Zalora
Roger Yuen Chief Executive Officer Clozette Pte Ltd
Pawoot Pongvitayapanu Managing Director & Founder Rakuten Tarad.com
Roger Egan Co-Founder and Chief Executive Officer RedMart
James Lin Head of Public Relations Qoo10.sg
Timothy Hughes Vice President Marketing Agoda
Vincent Lau Director, E-Commerce, Asia Pacific Deckers Outdoor
Shahin Padath E-Commerce and Business Development Director Adidas
Ross Veitch Co-Founder & CEO Wego.com
Christina Lim Director, Brand & Marketing NTUC Fairprice
Chinmay Malaviya Co-founder and Vice President Business Development (Global) Foodpanda
Betty Lam Director, E-Commerce & Digital Fossil Group
Cheryl Goh Group Vice President of Marketing GrabTaxi
Jonathan Yabut Chief of Staff, Winner of Season 1 Apprentice Asia Air Asia Zest
Tito Costa Managing Director Zalora
Roger Yuen Chief Executive Officer Clozette Pte Ltd
Pawoot Pongvitayapanu Managing Director & Founder Rakuten Tarad.com
Roger Egan Co-Founder and Chief Executive Officer RedMart
James Lin Head of Public Relations Qoo10.sg
Timothy Hughes Vice President Marketing Agoda
Vincent Lau Director, E-Commerce, Asia Pacific Deckers Outdoor
Shahin Padath E-Commerce and Business Development Director Adidas
Ross Veitch Co-Founder & CEO Wego.com
Christina Lim Director, Brand & Marketing NTUC Fairprice
Chinmay Malaviya Co-founder and Vice President Business Development (Global) Foodpanda
Betty Lam Director, E-Commerce & Digital Fossil Group
Cheryl Goh Group Vice President of Marketing GrabTaxi
A new highlight at e-Tail Asia 2015 is our retailers-only roundtable. Join 15 of your peers to discuss what your biggest challenges are and how can you best overcome them.
To join your peers for an honest and strictly confidential discussion, please contact Mitha Srinivasan at mitha@wbresearch.com.
To join your peers for an honest and strictly confidential discussion, please contact Mitha Srinivasan at mitha@wbresearch.com.
