Reuben is the Chief Information Officer at SSI Group, a multi-brand specialty retailing company in the Philippines that has been operating for 25 years and today handles over 100 international brands of fashion, beauty, and food. Two years ago he pursued the inception of the Digital Media Office to support the efforts of the individual brands into getting onto digital both online and mobile. With over 10 years in retail and 15 years experience on Internet technologies, he is channeling his expertise to manifest the Omnichannel strategy for the group.