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Tito Costa

Managing Director
Zalora

Tito Costa is theRegional Managing Director for Zalora Group, the leading online fashione-commerce destination in Asia Pacific. He joined Zalora after launching twointernet companies in Italy and four ventures in Pakistan as Rocket InternetManaging Director for Italy and South-east Asia. With a wealth of knowledgeabout the e-commerce space in not just Asia but internationally, Tito ismost suited to present a case study on Zalora’s usage of mobile marketing inits e-commerce strategy.

Check out the incredible speaker line-up to see who will be joining Tito.

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Day 1

Tuesday, November 3rd, 2015

15:30 Case study: How to effectively adapt your overall e-commerce strategy given the shift towards mobile commerce

•Landscape of mobile advertising opportunities
•Cross-device & multi-screen consumer behavior and implications for marketing
•How to overcome the challenges of platform fragmentation (ios, android, different android forks, chat apps, mobile web)
•What are the features of a good chat application?
•How can your app be part of the user’s daily habit?

16:30 Boardroom for retailers only (invite only)

A new highlight at e-Tail Asia 2015 is our retailers-only roundtable. Join 15 of your peers to discuss what your biggest challenges are and how can you best overcome them.

To join your peers for an honest and strictly confidential discussion, please contact Mitha Srinivasan at mitha@wbresearch.com.