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Jonathan Yabut

Chief of Staff, Winner of Season 1 Apprentice Asia
Air Asia Zest

Jonathan is the Season 1 Winner of the hit reality TV business show, “The Apprentice Asia” aired in 2013. Today, he serves as Chief of Staff of AirAsia based in Kuala Lumpur. Prior to his TV stint, Jonathan worked for over a decade as a marketing manager in the telecommunications, pharmaceutical, and consumer goods industries. In 2012, he was awarded the Young Mansmith Market Master Award in Brand Management for having led digital marketing initiatives for GlaxoSmithKline in the region. In 2014, he launched his best-selling book in Asia, "From Grit To Great", an autobiography and memoir about his passion in hacking the corporate world. Jonathan will be taking his strategic marketing experience and share with the audience how to truly develop a 360 degree eCommerce strategy.

Check out the incredible speaker line-up to see who will be joining Jonathan.

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Day 1

Tuesday, November 3rd, 2015

08:50 Chair’s opening remarks

09:00 All-star panel: How can you build and grow your e-commerce business : Defining e-commerce in Asia

•How to optimize your overall e-commerce strategy by setting achievable goals and interpreting data
•How to plan and execute an integrated online and offline e-commerce strategy
•How to effectively expand across Asia’s fragmented markets

•What will Asia’s e-commerce universe look in 5 years

•Understanding digital commerce in Asia: How can you effectively personalize your customer’s experience?

12:00 All-star panel: How to successfully cross borders and create a country specific e-commerce strategy?

•How to identify potential markets and create a localized e-commerce strategy
•How can you effectively build the awareness of the brand and its products?
•How can employing a local team and PR agency help in brand awareness?
•Understanding the logistical requirements of having a regional brand: How can you achieve scale?
•Expanding outside Asia: Dream vs. Reality?

16:30 Boardroom for retailers only (invite only)

A new highlight at e-Tail Asia 2015 is our retailers-only roundtable. Join 15 of your peers to discuss what your biggest challenges are and how can you best overcome them.

To join your peers for an honest and strictly confidential discussion, please contact Mitha Srinivasan at mitha@wbresearch.com.