Nishant Kapoor is the Founder and CEO of Life Project Limited, which operates a collection of family focused e-commerce websites in Hong Kong, such as PetProject.HK, LifeProject.HK and Todd ler.HK. His experience includes building, testing and optimizing aspects of ecommerce websites to maximize engagement and conversion, using digital marketing as a customer acquisition and brand building tool, building customer service focused ecommerce organizations.