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Cheryl Goh

Group Vice President of Marketing
GrabTaxi

Cheryl is the Group VP of Marketing for GrabTaxi (known as MyTeksi in Malaysia), an independent taxi booking mobile application that aims to change the way more than 650 million people across Southeast Asia move. Cheryl plays a pivotal role in the company's user growth, which has exploded in the past 12 months, making it the region's number one taxi booking mobile app. Cheryl has spent a decade in the digital space and has a profound understanding of digital audiences and enjoys building businesses around them.

Check out the incredible speaker line-up to see who will be joining Cheryl.

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Day 1

Tuesday, November 3rd, 2015

12:00 All-star panel: How to successfully cross borders and create a country specific e-commerce strategy?

•How to identify potential markets and create a localized e-commerce strategy
•How can you effectively build the awareness of the brand and its products?
•How can employing a local team and PR agency help in brand awareness?
•Understanding the logistical requirements of having a regional brand: How can you achieve scale?
•Expanding outside Asia: Dream vs. Reality?

14:30 Panel: How has mobile shopping behavior changed and how can you adapt your strategy accordingly?

•Capitalizing on the mobile device: What are the “must haves” in an effective mobile strategy?
•How different is user behavior on a mobile device vs. the web and how can you change your strategy accordingly?
•How can you effectively track and use user behavior to drive your mobile strategy?
•How to strategically execute promotions and campaigns using mobile •How to ensure compatibility among the many mobile devices in the market?

16:30 Boardroom for retailers only (invite only)

A new highlight at e-Tail Asia 2015 is our retailers-only roundtable. Join 15 of your peers to discuss what your biggest challenges are and how can you best overcome them.

To join your peers for an honest and strictly confidential discussion, please contact Mitha Srinivasan at mitha@wbresearch.com.