Day 2
08:30 - 08:50 Registration, coffee & opportunity to view exhibition
08:50 - 09:00 Chair’s opening remarks
09:00 - 09:20 How to leverage the online space to grow the entire retail ecosystem
- How can your e-commerce strategy have the perfect combination of online and offline strategies?
- What are the different mobile marketing strategies in the market and what can it do for your business?
- Understanding the phenomenal reach of social media marketing: How can your firm adapt successfully?
09:20 - 09:40 Consumer Commerce: creating compelling omni-channel experiences
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How can we create compelling customer experiences across store and online?
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How is MasterCard enabling consumer commerce?
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What can we learn from this?
09:40 - 10:00 Creating a Superior Customer Experience through Product Innovation
- Price: How can you ensure that your business is offering the best value for price in the market?
- Selection: How can you ensure a good mix and wide product range in your online store?
- Experience: How can you create the most convenient shopping experience for your consumer?
- How can you improve your customer experience through strategic partnerships?
10:00 - 10:20 Performance Display Ads: Achieve One-to-One Communication with Customers in a Cross Device World
- Learn how to engage recent visitors with relevant and personalized display ads
- Understand Criteo’s solution for cross device to deliver a seamless message across all consumer touch points.
- Case studies showcasing how Criteo can be used across any device, browser and social platform
10:20 - 10:40 How to efficiently scale your e-Commerce company with a data-driven conversion framework
- How to better understand consumer behavior using data to make a more relevant product offering
- How to aggregate and use data for a highly effective retargeting strategy
- Data capture: How can you achieve a single view of the consumer?
- How to connect all the data from marketing, operations and buying to deliver an advanced customer offering?
10:40 - 11:10 Networking break and opportunity to view the exhibition
11:10 - 11:30 How to improve the customer’s buying experience by having an effective OMS system?
- Omni-channel retailer: How are the various channels being connected?
- Best of both worlds: How to create a user experience that brings the benefits of both the in-store and online experience
- How can you leverage the power of your physical stores whilst creating your mobile strategy?
- How can you get your product to the customer as quickly and cost effectively as possible by using your offline stores?
11:30 - 11:50 The Omni-channel Consumer: Challenges facing today’s retailer
• In today's multi-device and multi-channel environment, do you have a single view of your audiences across multiple digital channels?
• Measuring success is important for any business so do you know the return of each marketing dollar you spent on media? Which channel is effective and which is not?
• You have the data but are you able to measure your offline store sales back to your online media spend? Are you leveraging your CRM data to drive greater returns on your digital marketing?
11:50 - 12:30 ALL-STAR PANEL - How to create an enjoyable end-to-end cross channel experience by investing in the best technology
- What technologies can you invest in to execute an effective multi-channel marketing strategy?
- Technical integration: Understanding the actual infrastructure that supports the different channels
- How to synchronize the different ways to track your customers to create a common identifier
12:30 - 12:50 Thailand mega sale: Understanding its impact on the Thai e-commerce industry
- What are the challenges in operating an e-commerce business in Thailand and how can you overcome them?
- How can you grow the business when many consumers are not online?
- How can you differentiate yourself from the many competitors in the market?
- How does the Thailand mega sale work and how can the e-commerce industry benefit from it?
- What lessons can e-commerce companies in the region learn from this initiative?
12:50 - 13:10 CASE STUDY - Exploring India’s e-commerce industry: How has Flipkart become India’s largest e-commerce player?
- Product: How has flipkart successfully built products that are most relevant to its customers?
- Consumer behaviour: How to best segment the market into different users and consequently understand the purchasing behavior of these different users
- Marketing: How to execute a successful mobile marketing strategy in India?
13:10 - 14:30 Networking lunch and opportunity to view the exhibition
INNOVATION IN MULTI-CHANNEL MARKETING
14:30 - 14:50 Case study: Improving customer experience on and off its website: How has Bilna succeeded in achieving higher customer satisfaction & retention?· What challenges does the Indonesian e-commerceindustry pose and how can you overcome them?
· Convenience: How can you create the most convenientexperience for the customer?
· Product selection: What products do you showcase andhow do you personalize this for each customer?
TRANSFORMING MOBILE STRATEGIES
14:30 - 14:50 Case Study Revolution : How to execute a mobile strategy that effectively acquires, engages and services the customer?
In this innovative and interactive format, spend 20 minutes listening to a best-practice case study before the speaker challenges you as an audience to find a solution to one of his key unsolved challenges. You’ll then engage in a small interactive roundtable discussion before each group presents its conclusions to the audience. Take away different approaches to the same challenge from your fellow industry peers!
INNOVATION IN MULTI-CHANNEL MARKETING
14:50 - 15:10 How to effectively build a brand by executing a comprehensive cross-channel marketing strategy?· How can you ensure that your website, mobile andphysical stores are in sync with each other?
· How to improve the quality of the Omni-Channel digitalexperience for your customer
· How to ensure that a multi-channel marketing strategyis scalable to different platforms in the future
· Evolution of the cross channel marketing: How is theusage of technology enhancing this?
· How do we use different success criteria for each channeland for the marketing mix overall?
TRANSFORMING MOBILE STRATEGIES
14:50 - 15:10 Stream B ContinuedINNOVATION IN MULTI-CHANNEL MARKETING
15:10 - 15:30 Content marketing: How to find the intersection between data analysis and creative execution· How can content marketing bring revenue to yourbusiness by adding value to your customers?
· How can you build your customer’s trust throughcontent marketing/reviews/blogs?
· How can you use data to drive your content marketingstrategy?
· How can you determine the ROI from content marketingand get the buy in from top management?
· How can content marketing change the user perceptionof going online only for cheaper deals?
TRANSFORMING MOBILE STRATEGIES
15:10 - 15:30 Stream B ContinuedINNOVATION IN MULTI-CHANNEL MARKETING
15:30 - 15:50 Brand vs. Discount: How can you ensure that your discount campaign doesn’t dilute your luxury brand image?·
What initiatives can you execute to move your offline
customers online?
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How can you reduce the high cost per click given
Singapore’s small market size?
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How do you attract the “right” customers to your
branded products during a discount campaign?
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How can you avoid price erosion during a discount
campaign?
TRANSFORMING MOBILE STRATEGIES
15:30 - 15:50 Stream B Continued15:50 - 16:20 Networking Afternoon Break
16:20 - 17:00 All-star panel : How to ensure a perfect sync between your online and offline marketing efforts
- How to use online tools to engage with shoppers and drive foot traffic into your offline stores
- How can you ensure that your offline customers are landing on your website?
- How can you successfully track an online consumer purchasing offline and vice versa?
- How can you successfully engage your customer through both offline and online channels?
Simon Paag
Online Marketing and Web Analytics ProfessionalIndustry Expert
17:00 - 17:30 Live Unconference : How has the Asian e-commerce industry evolved in the last 5 years and what will the next 5 years bring?
Speakers:
Roger Yuen Chief Executive Officer Clozette Pte Ltd
Pawoot Pongvitayapanu Managing Director & Founder Rakuten Tarad.com
Simon Torring Head of Special Projects Luxola
Dyson Yu Director, eCommerce Channels, APAC Marriott International
Frank Kang Head of Global Partnership Ticketmonster (Groupon Company, Korea)
Roger Yuen Chief Executive Officer Clozette Pte Ltd
Pawoot Pongvitayapanu Managing Director & Founder Rakuten Tarad.com
Simon Torring Head of Special Projects Luxola
Dyson Yu Director, eCommerce Channels, APAC Marriott International
Frank Kang Head of Global Partnership Ticketmonster (Groupon Company, Korea)
To round off our 3rd Annual E-Tail Asia we take a light-hearted look at how the Asian e-commerce space is progressing compared to our European and American counterparts. During this informal session we will grab a drink and relax while discussing how you think the e-commerce universe will evolve in Asia.
