Ian Darric Macariola
Head of Digital Marketing
BeMyGuest
Day 1
Tuesday, November 3rd, 2015
14:30 How to attract new customers and increase customer retention
•How to create a “sticky” customer
•Lifetime value of the customer vs. the first transaction: How can you create a loyal customer?
•How to reduce the number of clicks from search and payment so that the customer experience is as simple as possible
•How do you engage with your customer without being too intrusive? •How can you consistently over-deliver and increase customer satisfaction?
•Lifetime value of the customer vs. the first transaction: How can you create a loyal customer?
•How to reduce the number of clicks from search and payment so that the customer experience is as simple as possible
•How do you engage with your customer without being too intrusive? •How can you consistently over-deliver and increase customer satisfaction?