Nadia Tan is responsible for developing marketing effectiveness solutions and provides strategic consumer and advertising insights to key clients. Her work includes measuring the efficacy of advertising on Facebook and building custom insights to help clients make better informed business and marketing decisions.  

Prior to Facebook, Nadia worked at Google on the Global Search Team based in New York and was a strategist on the sales team based in Singapore. She graduated with an honors degree in chemical engineering from National University of Singapore and MBA from MIT Sloan School of Management. In her free time she spends time with her two adorable dogs.