Betty is a seasoned professional in e-commerce and digital marketing for brick-and-mortar businesses in Hong Kong, China and Asia Pacific region. Currently, she is the Director of E-commerce & Digital for the APAC regional office for Fossil Group, leading the e-commerce, digital marketing and CRM development in the region for Fossil, Skagen and WSI. Prior to Fossil, Betty was in senior positions at various leading global and regional retailers, including Walmart China and Sasa.com, starting up and developing their e-commerce business.