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Will Griffith

Managing Partner
Oracle

Will is Managing Partner at Oracle Corporation. Will is responsible for the growth of the Marketing Cloud business across APAC.

Will joined Oracle in 2013, through the acquisition of Eloqua . Will re-located from the UK to Sydney in 2012 to lead the growth of the region. Prior to this relocation Will was responsible for Eloqua sales in the UK Enterprise market.

Prior to his tenure at Eloqua will held business development and sales positions in various marketing technology businesses including smart FOCUS, Email Vision and RedEye.

Will holds a Bachelor of Sciences degree from The University of London.

Check out the incredible speaker line-up to see who will be joining Will.

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Day 1

Tuesday, November 3rd, 2015

14:30 Panel: How has mobile shopping behavior changed and how can you adapt your strategy accordingly?

•Capitalizing on the mobile device: What are the “must haves” in an effective mobile strategy?
•How different is user behavior on a mobile device vs. the web and how can you change your strategy accordingly?
•How can you effectively track and use user behavior to drive your mobile strategy?
•How to strategically execute promotions and campaigns using mobile •How to ensure compatibility among the many mobile devices in the market?

15:30 Marketing Technology = ROI^2

Modern Marketers face challenges in bringing together messaging, content and customer data, especially in retail. We will explore key trends at the intersection of marketing and advertising technologies, what it means for retailers and learn how to leverage the cloud to drive results and ROI by combining data and marketing to create a customer centric journey.

1) Explore data driven marketing in the cloud

2) Break down the silos of internal divisions

3) See what successful retailers are doing today

4) Gain a single view of your customer