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Vedanarayanan vedantham

Head of Marketing
www.stayzilla.com

Vedanarayanan possesses more than a decade of professional experience spanning ecommerce management, digital marketing, team building, process & framework establishment, P&L management, financial services consulting & business development. He heads marketing at www.stayzilla.com – The largest online marketplace for Stays in one of the fastest growing ecommerce economies in the world – India.

Check out the incredible speaker line-up to see who will be joining Vedanarayanan.

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Day 2

Thursday, December 3rd, 2015

14:50 How to effectively build a brand by executing a comprehensive cross-channel marketing strategy?

· How can you ensure that your website, mobile andphysical stores are in sync with each other?

· How to improve the quality of the Omni-Channel digitalexperience for your customer

· How to ensure that a multi-channel marketing strategyis scalable to different platforms in the future

· Evolution of the cross channel marketing: How is theusage of technology enhancing this?

· How do we use different success criteria for each channeland for the marketing mix overall?