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Saran Chatterjee

Vice President of Product Management
Flipkart India Pvt. Ltd.

Saran is responsible for the product management, product marketing and product innovation for one of the largest eTailers in India. Built in 2007, FlipKart is one of the top 10 websites in India and considered the company which made online shopping popular. He is driving his cross-functional teams throughout the product lifecycle to ensure on-time and on-budget delivery. Saran will be sharing his experiences on how Flipkart successfully became India’s largest e-commerce player.

Check out the incredible speaker line-up to see who will be joining Saran.

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Day 2

Thursday, December 3rd, 2015

12:50 CASE STUDY - Exploring India’s e-commerce industry: How has Flipkart become India’s largest e-commerce player?

Product: How has flipkart successfully built products that are most relevant to its customers?
Consumer behaviour: How to best segment the market into different users and consequently understand the purchasing behavior of these different users
Marketing: How to execute a successful mobile marketing strategy in India?