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Edwin Lee

VP, Global Practice Lead Retail
MediaMath

Edwin Lee, VP of Global Retail, leads MediaMath’s retail go-to-market strategies. He employs MediaMath technologies to meet global retail business and marketing objectives, developing new programmatic advertising products and custom solutions. Edwin is responsible for global sales and product solutions in the retail vertical.

Edwin brings over 19 years of client service, and over 14 years in digital marketing and media, working with global Fortune 500 companies. Prior to MediaMath, Edwin spent nearly 11 years at iCrossing / Proxicom where he lead strategy, creative, web development and digital media teams.

Edwin’s interest in technology and media stems from days as a technology management consultant where he transformed companies to act faster and more efficiently through the use of technology. Prior to that, he got his MBA in General Management from USC and a BA in Quantitative Economics from Stanford.

Outside of work and having played competitively at Stanford, Edwin can be found on the golf course, preparing for his Sr. PGA Tour debut.

Check out the incredible speaker line-up to see who will be joining Edwin.

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Day 2

Thursday, December 3rd, 2015

11:30 The Omni-channel Consumer: Challenges facing today’s retailer

• In today's multi-device and multi-channel environment, do you have a single view of your audiences across multiple digital channels?

• Measuring success is important for any business so do you know the return of each marketing dollar you spent on media? Which channel is effective and which is not?

• You have the data but are you able to measure your offline store sales back to your online media spend? Are you leveraging your CRM data to drive greater returns on your digital marketing?