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Simon Torring

Head of Special Projects
Luxola

Simon Torring is Head of Special Projects for Luxola, the largest beauty and cosmetics e-commerce in APAC. At Luxola, Simon oversees strategic project and product development across 11 countries with a strong emphasis on data-driven strategies. This includes LxEdit, Luxola’s online beauty magazine with websites in English, Thai and Bahasa Indonesia. In this case study, Simon will share with the audience on how Luxola has executed an effective content strategy.

Check out the incredible speaker line-up to see who will be joining Simon.

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Day 2

Thursday, December 3rd, 2015

15:10 Content marketing: How to find the intersection between data analysis and creative execution

· How can content marketing bring revenue to yourbusiness by adding value to your customers?

· How can you build your customer’s trust throughcontent marketing/reviews/blogs?

· How can you use data to drive your content marketingstrategy?

· How can you determine the ROI from content marketingand get the buy in from top management?

· How can content marketing change the user perceptionof going online only for cheaper deals?

17:00 Live Unconference : How has the Asian e-commerce industry evolved in the last 5 years and what will the next 5 years bring?

To round off our 3rd Annual E-Tail Asia we take a light-hearted look at how the Asian e-commerce space is progressing compared to our European and American counterparts. During this informal session we will grab a drink and relax while discussing how you think the e-commerce universe will evolve in Asia.