eTail Asia 2015 (past event)

11 - 12 March, 2015

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Gary Wheelhouse, Chief Digital Officer at Harvey Norman

Gary Wheelhouse


Chief Digital Officer
Harvey Norman
With over 22 years of consumer electronics retail experience, Gary has built and led the digital department of Harvey Norman from the ground up. Recently crowned as the “2013 Best Multichannel Retailer” in Australia, Gary and his team are recognized as pioneers of the industry leading change and innovation. In his case study, Gary will be sharing the importance of an effective OMS system for increased levels of customer satisfaction.

Check out the incredible speaker line-up to see who will be joining Gary.

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Day 2

Thursday, December 3rd, 2015

11:10 How to improve the customer’s buying experience by having an effective OMS system?

  • Omni-channel retailer: How are the various channels being connected?
  • Best of both worlds: How to create a user experience that brings the benefits of both the in-store and online experience
  • How can you leverage the power of your physical stores whilst creating your mobile strategy?
  • How can you get your product to the customer as quickly and cost effectively as possible by using your offline stores?

11:50 ALL-STAR PANEL - How to create an enjoyable end-to-end cross channel experience by investing in the best technology

  • What technologies can you invest in to execute an effective multi-channel marketing strategy?
  • Technical integration: Understanding the actual infrastructure that supports the different channels
  • How to synchronize the different ways to track your customers to create a common identifier